LinkedIn has expanded its toolkit, providing businesses with additional resources to enhance their visibility and broaden their audience reach.
According to LinkedIn, they have introduced a range of new tools to enable businesses to differentiate their content and increase discoverability. The platform is eager to witness how these features will be utilized by brands to connect with their audiences on LinkedIn. The company anticipates that these tools will enable users to quickly locate and interact with content, which can lead to the establishment of new professional connections and prospects.
What exactly are these tools, and to what extent can they impact your online presence?
What’s new on LinkedIn?
It’s evident that LinkedIn has dedicated efforts towards enhancing their platform as they have introduced improvements in four distinct areas:
1) SEO Tools
LinkedIn now offers a feature that enables users to optimize their articles for search engine optimization (SEO). Users can personalize the appearance of their articles on search engines, including the option to alter the title and meta description. This feature empowers users to craft descriptions that contain pertinent keywords, which will be showcased by LinkedIn on search engine results pages, instead of solely displaying a few lines from the article.
To customize your article’s title and meta description, navigate to any existing articles and select the Publishing Menu located in the upper-left corner. A pop-up window will appear, enabling you to customize these elements. Once you have made the desired changes, click the Save button located in the bottom-right corner, and your modifications will be saved.
Updating a sizable collection of articles on LinkedIn may require some time investment, but the benefits of doing so can be substantial. These updates can substantially increase your visibility on both search engines and the LinkedIn platform. Therefore, the effort required to make these modifications is worthwhile.
2) Activity Section
Among all the updates, we consider this to be the most significant. For quite some time, LinkedIn has refrained from making significant modifications to user profiles’ appearance. However, they have now unveiled a substantial overhaul, and based on initial impressions, it appears to have been worth the wait.
The Activity section on your profile now includes a feature that enables the customization of the content types displayed at the top. This functionality empowers users to showcase their most impressive portfolio items or services as the first thing visitors see. By highlighting your best work, you can effectively promote your business and persuade potential clients or partners to engage with you.
By leveraging a variety of media types such as videos, documents, images, and newsletters, you can create a visually stunning and captivating profile. This customization feature enables you to showcase specific content that aligns with your business objectives, enabling visitors to see what you wish to highlight.
3) Newsletters
Scheduling posts on LinkedIn has been available for some time now. However, now you can also schedule newsletters directly on the platform. To do so, navigate to the Share box and click on Schedule, where you can specify the desired date and time for your newsletter to be sent out.
Scheduling newsletters directly on LinkedIn saves a considerable amount of time. By reviewing your analytics data, you can determine the optimal time to send your newsletter, ensuring that it reaches your target audience effectively.
LinkedIn has introduced two new features to aid in building your newsletter subscribers. These include an embeddable button and a one-click subscribe URL. By incorporating either of these elements, LinkedIn users can easily subscribe to your newsletter with just a single click, streamlining the subscription process.
Lastly, to enhance visibility, your newsletter will now be visible under your name on your LinkedIn profile, ensuring that visitors can quickly and easily discover and engage with your content.
4) Analytics
LinkedIn is set to introduce a new centralized area for creating and measuring content. This feature allows users to generate content and evaluate its performance all in one location.
Please note that a Creator profile is required to access this feature. Once you have a Creator profile, navigate to your profile page and click on ‘Analytics & Tools’ at the top of the page. This feature is accessible on both mobile and desktop platforms, ensuring flexibility while on-the-go.
It is not uncommon for websites to introduce so-called “new and improved” changes that end up being a disappointment. They may promise dramatic enhancements or exciting new features, only to make the user experience more cumbersome and complicated.
These improvements on LinkedIn are well thought out and genuinely enhance what businesses can achieve on the platform. Most importantly, these updates improve businesses’ visibility on both the platform itself and search engines.
The new tools introduced by LinkedIn are expected to help you save time and effort, while also enhancing your visibility, increasing your connections, and building your newsletter subscribers.
By utilizing these new tools and options effectively, you could gain an advantage over your competitors.
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